This Privacy Policy applies to all personal information collected by Baby Safe Basics via the website located at www.babysafebasics (Website).

1. What is "personal information"?

(a) The Privacy Act 1988 (Cth) currently defines "personal information" as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable:

- (i) Whether the information or opinion is true or not; and

- (ii) Whether the information or opinion is recorded in a material form or not.

(b) If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as "personal information" and will not be subject to this privacy policy.

2. What information do we collect?

The kind of personal information that we collect from you will depend on how you use the Website. The personal information which we collect and hold about you may include:

- Full name

- Email address

- Phone number

- Country

- Payment details

- IP address, usage data, and preferences collected through analytics

We may also collect additional information if you interact with us via third-party platforms (e.g., social media).

3. How we collect your personal information

(a) We may collect personal information from you whenever you input such information into the Website.

(b) We also collect cookies from your computer, which enable us to tell when you use the Website and help customise your website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies. You will be informed if third-party cookies or tracking tools are used, and you can manage cookie preferences through your browser settings.

(c) We may also collect information from third-party providers, including social media platforms, if you choose to interact with us through those channels.

4. Purpose of Collection

(a) The purpose for which we collect personal information is to provide you with the best service experience possible on the Website.

(b) We customarily disclose personal information only to our service providers who assist us in operating the Website. These may include marketing services, payment processors, IT support teams, and analytics providers. Your personal information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.

(c) By using our Website, you consent to the receipt of direct marketing material. We will only use your personal information for this purpose if we have collected such information directly from you, and if it is material of a type that you would reasonably expect to receive from us. We do not use sensitive personal information in direct marketing activity. Our direct marketing material will include a simple means by which you can opt-out of receiving further communications of this nature.

5. Access and Correction

Australian Privacy Principle 12 permits you to obtain access to the personal information we hold about you in certain circumstances, and Australian Privacy Principle 13 allows you to correct inaccurate personal information, subject to certain exceptions. If you would like to obtain such access, please contact us as set out below.

Requests for access or corrections may be subject to identity verification to ensure only authorized individuals can access personal information. We aim to respond to such requests within 30 days.

6. Complaint Procedure

If you have a complaint concerning the manner in which we maintain the privacy of your personal information, please contact us as set out below. All complaints will be considered by Eliza Leslie, and we may seek further information from you to clarify your concerns.

If we agree that your complaint is well-founded, we will, in consultation with you, take appropriate steps to rectify the problem. If you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.

We will acknowledge your complaint within 7 days and aim to resolve it within 30 days.

7. Security of Your Personal Information

We take the security of your personal information seriously and use a variety of industry-standard measures to protect it. These measures may include encryption, firewalls, and secure access controls. However, please note that no method of transmission over the internet is entirely secure, and while we strive to protect your personal information, we cannot guarantee its absolute security.

8. Data Retention

We retain your personal information for as long as necessary to provide our services to you and to comply with legal obligations. The criteria used to determine retention periods include our contractual obligations, legal requirements, and the necessity of the data for ongoing business operations.

9. Third-Party Sharing

Your personal information may be shared with third-party service providers for the purpose of providing services, such as payment processing, marketing, or IT support. If your data is transferred outside of Australia, we ensure that appropriate contractual safeguards are in place to protect your personal information in accordance with Australian privacy laws.

10. Updates to the Privacy Policy

Baby Safe Basics reserves the right to modify this Privacy Policy at any time. When updates are made, we will notify users by email and on the Website. The latest version of the Privacy Policy will include the date of the update.

11. How to Contact Us About Privacy

If you have any queries, if you seek access to your personal information, or if you have a complaint about our privacy practices, you can contact us via:

- Email: babysafebasics@outlook.com

You may also contact us through the dedicated online chat available on our Website for ease of communication.